The Rebranding Project

I write…a lot.

I write about music, mostly jazz.

I write about sports, mostly basketball (though drill down deep enough here and you’ll find a late 2014 piece that correctly called the rise of the Chicago Cubs).

I write about gender issues;  essentially I think men need to embrace rather than resist their inner goddess.  Yeah, she’s universal, if she can exist inside my hoops loving, jazz listening, barbecue fanatic soul, then I think she’s everywhere; but a lot of men either don’t listen or don’t know how to act on her counsel.

I write about the new middle age.   It used to be the time to coast a little on your laurels; now it’s a time for urgent reinvention.

And at times, I have written professional grade prose on contemporary classical music, artisan cheese, craft beer and cinema.

I finally realized that that’s too damned much for one blog, so I’m breaking them up into other blogs for the purposes of rebranding my work.

The basketball pieces are here.

The gender, well feminism blogs (Chimamanda is right) are here,

The musings about the new middle age are here,

The music pieces will remain here for now.  If the people I send this way can’t do a search on music, then I’ll break them out but for now, this blog is on my business card and I usually hand it to people in the music biz, so…

Pipeworks Lizard King art.png

I don’t write about craft beer often but I have.  What I do write about spans a similar variety.



About jmartin437

I've worked in and around the world of high end cheese for 27 years. I've been everything from a department manager who hired and fired and trained staffs to a weekend warrior who shows up ties on an apron the middle of a rush and talks to customers and cleans up the place. I enjoy it all, and I especially like my current situation conducting informal seminars about cheese at area bars and in class at the 92nd St. Y. The current schedule is always up at In addition I conduct private events that are perfect to lead off birthday parties for foodies and sommeliers and also they make great entertainment for corporate team building events and associates meetings at law firms. In addition, I've been a freelance journalist for 27 years. Currently my profiles of leading musicians and filmmakers appear in the Wall Street Journal and I also wrote about sports for the Root, and for five loooong years, which included the entirety of the Isiah Thomas Knicks era, I wrote about the NBA for the New York Sun. I enjoyed writing about basketball so much that I now do it here at rotations for free.
This entry was posted in Archives, Arts, Life in the 50s, Media, Music, NBA, Sports, Uncategorized and tagged , , , , , , , , . Bookmark the permalink.

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