Category Archives: The Do Over

Life on Aisle 2: This is What Plan C Looks Like, Episode 10: Holidays in the Store

Yep, that subtitle references the Sex Pistols.  I’m old and I’m proud too.  Anyway, just in time for July 4th and just before I head off to retail, here’s another edition of the story.  This one is about how working … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like, Episode 9, The Modern Love Submission

Last year, I wrote a 15 part blog series on an infatuation I had with a bartender in the neighborhood.  I wrote a synopsis of it and submitted it to the NY Times Modern Love section.  They responded with a … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like, Episode 8: The Narrative

Almost everyone who works in retail seeks some sort of validation (maybe everyone does but I only feel qualified to speak about journalism and retail professionals).  I have my strategies but sometimes they backfire. Here it is at Medium And … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like, Episode 5: Service Not Subservience

I think on the surface it looks like a job in the New York City retail specialty food business is about taking orders from over privileged clientele.  It can be that, or you can flip the relationship.  I learned to … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like, Episode 4, On Beer

Craft beer has changed a lot in the last five years.  Some employers get it, some, well, don’t. Here’s how it has affected my work life. https://medium.com/@martinjohnson_76387/life-on-aisle-2-this-is-what-plan-c-looks-like-episode-4-on-beer-e1b217f7f969  

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Life on Aisle 2: This is What Plan C Looks Like, Episode 3 These are My Neighbors

If in 1988, when I first moved to the East Village, you told me that I’d be there for 30 years, I would have thought my life was a dream come true.  It is dreamy at times, but the East … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like Episode 2

This blog is my attempt to make sense of my transition from newspaper columnist to cheesemonger to craft beer buyer and the downward mobility that accompanied the change.   In this episode I acclimate to a different sort of coworker. View … Continue reading

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