Tag Archives: craft beer

Vertical Search: My Work at Wine Enthusiast

I began writing articles about craft beer for Wine Enthusiast via two somewhat conventional avenues. For one, I wrote three stories for VinePair. It was great, at the time I had few other outlets for my work, and since I … Continue reading

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More Writing: My Work at Wine Enthusiast

Seven years ago, I began writing about craft beer for the Wall Street Journal (nothing like starting at the top!) Over the course of three articles, linked here, I chronicled the early days of the New York City craft beer … Continue reading

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At VinePair on Pilsners

Pilsners Are an Elegant Outlier to the Craft Beer Hype Machine words: MARTIN JOHNSON     Pilsners have one of the most dynamic backstories in beer. The style was developed in the Czech village of Pilsen in the first half of the 19th … Continue reading

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Fromage of the Day, Collected

For about five years, approximately 2009-2014, I did a regular blog post called Fromage of the Day where I introduced and paired a cheese then I compared it to a cultural touchstone. Here’s a grouping of them. https://thejoyofcheese.wordpress.com/?s=Fromage+of+the+Day

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At VinePair on Craft Beer and Cheese

This isn’t your usual what IPA to put with Stilton sort of piece. The Craft Beer and Cheese Businesses Have a Lot in Common, But Only One Is Surging words: MARTIN JOHNSON illustration: DANIELLE GRINBERG     On a blustery, wintry day in … Continue reading

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From the Archives, Three WSJ Stories on Craft Beer in NYC

In 2014, I had the amazing good fortune to write about the then nascent (now burgeoning) craft beer scene for an amazing editor at an amazing outlet.  These are those stories. When I’m not in the food biz, I work … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like, Episode 15. Friday Night Lights

Aisle 2, Episode 15.  Sometimes I think work is my religion.  Sometimes I think determination is. Here is it at Medium https://medium.com/@martinjohnson_76387/life-on-aisle-2-episode-15-friday-night-lights-b0ec5926b9d0

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Life on Aisle 2: This is What Plan C Looks Like, Episode 11

It’s back.  I’ve been busy finishing a book proposal.  It’s done, at least for now, so here we go again. Life on Aisle 2: This is What Plan C Looks Like, Episode 11. https://medium.com/@martinjohnson_76387/life-on-aisle-2-this-is-what-plan-c-looks-like-episode-11-the-boom-continues-711a0cc46be

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Life on Aisle 2: This is What Plan C Looks Like, Episode 9, The Modern Love Submission

Last year, I wrote a 15 part blog series on an infatuation I had with a bartender in the neighborhood.  I wrote a synopsis of it and submitted it to the NY Times Modern Love section.  They responded with a … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like, Episode 4, On Beer

Craft beer has changed a lot in the last five years.  Some employers get it, some, well, don’t. Here’s how it has affected my work life. https://medium.com/@martinjohnson_76387/life-on-aisle-2-this-is-what-plan-c-looks-like-episode-4-on-beer-e1b217f7f969  

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