Tag Archives: craft beer

From the Archives, Three WSJ Stories on Craft Beer in NYC

In 2014, I had the amazing good fortune to write about the then nascent (now burgeoning) craft beer scene for an amazing editor at an amazing outlet.  These are those stories. When I’m not in the food biz, I work … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like, Episode 15. Friday Night Lights

Aisle 2, Episode 15.  Sometimes I think work is my religion.  Sometimes I think determination is. Here is it at Medium https://medium.com/@martinjohnson_76387/life-on-aisle-2-episode-15-friday-night-lights-b0ec5926b9d0

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Life on Aisle 2: This is What Plan C Looks Like, Episode 11

It’s back.  I’ve been busy finishing a book proposal.  It’s done, at least for now, so here we go again. Life on Aisle 2: This is What Plan C Looks Like, Episode 11. https://medium.com/@martinjohnson_76387/life-on-aisle-2-this-is-what-plan-c-looks-like-episode-11-the-boom-continues-711a0cc46be

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Life on Aisle 2: This is What Plan C Looks Like, Episode 9, The Modern Love Submission

Last year, I wrote a 15 part blog series on an infatuation I had with a bartender in the neighborhood.  I wrote a synopsis of it and submitted it to the NY Times Modern Love section.  They responded with a … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like, Episode 4, On Beer

Craft beer has changed a lot in the last five years.  Some employers get it, some, well, don’t. Here’s how it has affected my work life. https://medium.com/@martinjohnson_76387/life-on-aisle-2-this-is-what-plan-c-looks-like-episode-4-on-beer-e1b217f7f969  

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Life on Aisle 2: This is What Plan C Looks Like, Episode 3 These are My Neighbors

If in 1988, when I first moved to the East Village, you told me that I’d be there for 30 years, I would have thought my life was a dream come true.  It is dreamy at times, but the East … Continue reading

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Life on Aisle 2: This is What Plan C Looks Like Episode 2

This blog is my attempt to make sense of my transition from newspaper columnist to cheesemonger to craft beer buyer and the downward mobility that accompanied the change.   In this episode I acclimate to a different sort of coworker. View … Continue reading

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